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We Mapped the Patient Journey. No You Didn’t

Presented by

Tina Valbh, BS Pharm, RPh is a pharmacist with 28 years in life sciences — Managing Partner at Pharma Connect and founder of Tina’s Warriors. She builds patient access programs. Then she got cancer — and discovered none of it worked the way the slide decks said.

Karla Loken, DO, OBGYN, FACOOG practiced OB-GYN for 20+ years before leading clinical development and medical affairs roles at Hologic, Roche, HerMD, and FEMSelect. She was diagnosed with appendix cancer 3 months ago. She’s navigating the system she helped build.

In Today’s Episode We Discuss:

  • Misinformation Is Everywhere — From TikTok to Pharma Pamphlets
  • “I Got the Same Drug Info 5 Different Ways — None of It Matched”
  • GLP-1s: Even Physicians Can’t Find the Right Source of Truth
  • Medical Affairs Teams Are Being Defunded
  • Patient Journey Mapping Misses 20+ Touch Points
  • Men Get Left Behind Too: The 18-25 Healthcare Gap
  • Clinical Trial Enrollment Fails Without Community Trust
  • “I Started to Feel Guilty About How Resourced I Am”
  • Misdiagnosed 4 Times — Told I Was Depressed, Angry, Seeking Attention
  • When NCCN Guidelines Can’t Keep Up with Innovation, Patients Get Left Behind
  • Denial Fatigue: “I Got a Denial Yesterday. I Haven’t Picked Up the Phone.”
  • “We Are the Dollar Sign on an Excel Spreadsheet”
  • Reimbursement Is 30% Higher for Male Surgeries on Equivalent Organs
  • Why Tina Started Tina’s Warriors — “Truth Telling Has Politics Too”
  • “The Light Side of the Dark Side” — Why Physicians Join Pharma
  • Advice to Industry: Fund the Advocacy Groups
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