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Tina Valbh

Tina Valbh

Managing Partner, Pharma Connect | Founder, Tina's Warriors | Patient Advocate

Tina Valbh is a pharmacist and patient advocate with nearly three decades in the life-sciences industry. She is the managing partner of Pharma Connect, an advisory firm that helps manufacturers design patient-services and patient-access programs, and the founder and “chief inspiration officer” of Tina’s Warriors, a nonprofit that supports women undergoing cancer treatment.

A registered pharmacist, Valbh spent her career building the patient-access and patient-services programs that pharmaceutical companies wrap around their products, and was appointed as a specialized consultant to the FDA’s Drug Safety and Risk Management Advisory Committee. Her perspective changed when she became a patient herself: a cancer diagnosis, initially missed several times, exposed the gap between the patient-journey maps she had built professionally and the reality of navigating treatment.

Valbh appeared on Open Door Salon alongside Dr. Karla Loken, an OB-GYN and women’s-health leader, for a conversation on the gaps patients fall through, both of them speaking as industry insiders and as cancer survivors. Valbh’s central argument was that the industry’s “patient journey” is a fiction when patients are never actually at the table, and that the same companies racing to launch products under-invest in the education and medical-affairs work that patients and clinicians actually need.

She founded Tina’s Warriors, she said, because once she had lived the gaps she could no longer be numb to them: as someone inside the industry, she felt she had to be part of the solution or she was part of the problem. Her advocacy now centers on empowering patients to ask the right questions and pressing manufacturers to fund advocacy groups with evidence-based tools rather than treat them as a line item to cut.

On Open Door Salon

“We Mapped the Patient Journey. No You Didn't”
Tina Valbh & Karla Loken · March 11, 2026

Episode page & show notes on Open Door Salon

“I'm so tired of hearing, ‘We've mapped the patient journey, we know the touch points.’ No, you don't, because you didn't ask a patient. That's the gap: we're not bringing the patients to the table.”Tina Valbh, on Open Door Salon (on why patient-journey mapping fails)
“I'm a pharmacist, a healthcare professional, but I still had educational gaps. When you become a patient, all your professional knowledge goes out the door, and I needed handholding.”Tina Valbh, on Open Door Salon (on becoming a patient herself)
“I can't be numb to the problems, because I'm part of the industry. If I can't be part of the solution, then I should quit now.”Tina Valbh, on Open Door Salon (on becoming a patient advocate)

In this episode

  • "We mapped the patient journey" — no, you didn't
  • When you become a patient, your professional knowledge goes out the door
  • Fighting misinformation: Dr. Google and conflicting drug education
  • Empowering patients to ask the right questions
  • Why pharma must fund patient-advocacy groups, not cut them
  • The fatigue that makes patients exit the system
  • The cost and burden of getting a second opinion
  • Founding Tina's Warriors: choosing to be part of the solution

Topics

Patient AdvocacyPatient Access & ServicesPharmacyPatient JourneyCancer SurvivorshipHealth EducationMedical AffairsNonprofitOncology SupportHealthcare Navigation

Watch on Open Door Salon

We Mapped the Patient Journey. No You Didn't | Tina Valbh & Karla Loken

Open Door Salon brings life-sciences leaders into candid conversation. Every Monday, the week's takeaways land in your inbox.

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